The Public Works Department is excited to announce its 2023 Transportation Safety Campaign. Each month in 2023 will focus on a different transportation safety theme, from driving the speed limit and obeying stop signs to safe school drop-off and respecting cyclists.
Under the campaign slogan – We watch out for each other – the campaign aims to teach all road users how to travel safely and keep each other safe on Beverly Hills streets. This slogan is meant to convey the community’s strong sense of pride in their city and support for their Beverly Hills neighbors, friends, and businesses. Sometimes the stress of traffic can distract from this, so the slogan is meant to remind residents that their care for one another translates to their personal actions on the roads, as well.
The January campaign theme is pedestrian safety. This month the City reminds drivers and cyclists: Watch for walkers! Keep an eye out for pedestrians crossing. Per California State law, all intersections are legal crossing points (unless signed otherwise) with or without a marked crosswalk. Drivers and cyclists should look for people crossing at intersections and yield to them. Drivers and cyclists should also come to a complete stop when exiting alleys and look for pedestrians before crossing over the sidewalk.
The City reminds pedestrians: Let’s see eye to eye! Make eye contact with drivers before crossing. People walking should stop, look both ways, confirm drivers see them, and only cross when the street is clear. When available, pedestrians are encouraged to use marked crosswalks to cross the street.
As of January 2023, there is a new California State law in effect that decriminalizes crossing midblock, also known as “jaywalking”. This means that an officer can only cite a pedestrian for this action when a reasonably careful person would realize there is an immediate danger of a collision. Regardless, the City encourages pedestrians to cross at intersections where they are most visible and where other road users expect to see people walking in the street.
Stay tuned for additional safety tips over the remainder of 2023!