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First Thursdays

In an effort to energize the streets of Beverly Hills and attract residents and visitors to shop and dine locally, the City’s Next Beverly Hills (Next BH) Committee has kicked-off its First Thursdays initiative. 

‘First Thursdays’ takes place the first Thursday of each month from 5 p.m. to 9 p.m. Participating businesses around the City offer incentives such as complimentary items, discounted goods or services, extended Happy Hours or specialty menus. The City’s Trolley, which suspended its operations due to the COVID-19 pandemic, has relaunched and runs continuously on ‘First Thursdays’ evenings on a one-hour curated route, with various stops throughout.

Businesses who wish to participate can email

When available, participating businesses for each First Thursdays event can be found by visiting Beverly Hills Chamber of Commerce - First Thursdays

 Map Below for the Hop-on, Hop-off Trolley (no cost)

The Hop-on, Hop-off Trolley runs on the hour: 

5 p.m., 6 p.m., 7 p.m. & 8 p.m.

December 1, 2022 Hop-On, Hop-Off Trolley Route

Route for December 1, 2022 (routes subject to change each month). 

Everyone is invited as we celebrate the last First Thursday of 2022 and ring in the Holidays! 

Join us at whatever point works for you!

5:30 - Photos in Beverly Canon Gardens with Holiday Decor

6:00 - Trolley Ride to City Hall to view the video projection of "Unwrap the Magic" at 6:30 ... then a short walk to the Lily Pond

7:00 - Lily Pond light show

7:15 - Back on the Trolley 

8:00 - Holiday Celebration at Ella in the Sixty Hotel - There will be light bites while they last, music, dancing and other surprises!

Ella in the Sixty Hotel
9360 Wilshire Blvd, Beverly Hills, CA 90212

  • If you plan to attend the party at Ella in the Sixty Hotel, please RSVP so we know you're coming.
  • There is no entry fee, and everyone is welcome!

RSVP Here:

Hours of operation: 5 p.m. - 9 p.m.


Participating Businesses for December 1, 2022
  • City of Beverly Hills Shield
  • City of Beverly Hills
  • 455 North Rexford Dr
    Beverly Hills, CA 90210
  • (310) 285-1000
  • Monday-Thursday 7:30AM-5:30PM
  • Friday 8:00AM-5:00PM

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