1938

The original shield design is created by the Warner Bros. art department at the request of studio president Jack Warner. Two signs will be placed on Wilshire boulevard, one at the east entrance and one at the west..

1938

Four additional signs marking the entrances to Beverly Hills were authorized by the city council Tuesday evening upon recommendation of the chamber of commerce.

1980's

The shield signs are included on the State of California Historic Resources Inventory for 1985-1986, and the shield becomes a widely recognized symbol of the city, appearing in movies, television shows, and advertisements.

1995

Beverly Hills City Council chose the trademarked Beverly Hills shield to represent the city on its World Wide Web home page.

2000

A bold, streamlined logo free of embellishments is used in black and white print publications.

2007

The updated version of the iconic Beverly Hills shield is representative of the juxtaposition of

old and new, and the modernization of the landmark that is Beverly Hills.

2023

The City's official email signature style guide is updated to include the City’s shield stylized with the Rainbow Pride flag colors.